The Importance Of Using Video
Two Simple Online Marketing Principles:
1. Grow Your Mailing List
Always be growing and adding value to your mailing list. To understand why, read this post on what makes an email list so valuable.
2. Try Using Video
This is what today’s article is about. Whenever you’re creating content for your online presence, use video whenever you can.
Use Video Because It Builds Trust
Picture two companies. One merely writes about what they do… the other explains on video. Which one would you feel a closer connection to? Which one are you most likely to do business with? This applies not only for online businesses but also to small businesses pursuing a strategy of local internet marketing.
What To Include In Your Videos:
This part’s not hard at all. You show anything your business does. You show your daily process. Anything can work!
If you own a factory, show how you build a product and why yours is better. If you are a mechanic, show exactly how you check a used car before buying. Give a tour of your shop. Talk about one product in particular that has a special meaning. explain the satisfaction you get from serving your customers.
Include anything interesting, the more unique and natural, the better.
Just pretend you’re giving a tour to a friend, explaining to them exactly what you do and what makes it special.
How Technical Is Using Video? Will You Spend All Your Time Learning?
To begin with, video creation won’t require an endless process of learning new skills. If anything, it requires that you learn how to hire a local teenager for a couple of hours. Seriously, high school students know how to do this, and they’ll be happy to be paid for it.
To summarize the steps, here is the basic procedure for recording and marketing a video:
- Decide the subject of your video.
- Shoot it. (Not much different than a home movie.)
- Edit it. (This is where the local high school student comes in.)
- Post it. (This is no more difficult than publishing a blog article.)
- Advertise It (You’ll already be comfortable with this from sites like Twitter, your web site, your email list, and the ways you’re already marketing your business… easy.)
Here’s Where To Begin
For now, consider the elements of your business you could show on video. (Don’t just think… write it down!) Ask yourself:
- What problems do you solve for your customers?
- What are some frequent questions you recieve?
- Is there some service you offer that most clients don’t know about?
- What made you get into this market?
- What type of employees are you looking to hire?
A Little Work Now Will Pay Off Big
This is just the beginning, a few ideas to help you think about the possibilities. After you are comfortable with the process of creating videos and discover how powerful it can be for your business, you’ll know that video is one of the best ways to connect with your customers and find new ones.
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